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Awards
Effie's Collegiate Winner
2021 Most Promising Multicultural Student
Andy National Gold Winner
Andy Shortlisted
Addy National Gold Winner (x3)
Addy National Silver Winner
Young Ones Art Director Club Winner
Hello !
I'm Lili, a marketing strategist from Hawai'i and here's the brief [on me].
The Problem:
After sleeping on a futon for 2 years when I lived in Japan, my sternum now cracks multiple times a day.
It's only mildly concerning...
The Insight:
I prefer audio books to music when I'm on a run
because it helps me to relax and lose track of time.
For my last marathon, I listened to Harry Potter & the Deathly Hallows.
Target Audiences I belong to:
- Surfer:
Good enough to look cool in front of my "mainland" friends, not good enough to make an actual career of it.
- Distance Runner:
Catch me in the NYC Marathon this year!
- Dog Mom:
I joke that I moved from NYC to SLC just so I could get a puppy. I'm only kind of kidding...
- Book Worm:
I'm currently juggling 4 different book clubs (yikes).
Promise:
I will do whatever it takes to win at board games...whatever it takes.
Tone:
I'm an easy-going lover of chitchat and a fan of self-deprecating humor.
Brands


























808 . 469 . 2229
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